User-Centered? Design-Driven? Empathy-Driven Innovation!Posted by Matt Perez on 03/22/2010 in user-centered design , empathy-driven innovation , design-driven innovation |
It looks like I am not the only one reacting strongly to Roberto Verganti’s dissing user-centered innovation. I discussed it with a couple of folks, including Tim Kastelle who did an excellent job of putting his finger on what's wrong with Verganti's message. Yes, Virginia, there is such a thing as going too far and Verganti jumped the shark on this one.