Free relationships, no children, drama-free, acquaintances... these days, in our society, nobody seems to be willing to engage.  And not only is this happening in personal relationships but it is also happening in the business arena, in the relationships that we all know as B2B.

This month we are happy to feature Innovation Games by Enthiosys, serious games that help companies understand their customers better.  These games are a fun way to give customers a voice into the product development process.  But don't let all the "fun" fool you: these are powerful tools with bottom line impact.