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Innovation GamesPosted by Matt Perez on 08/17/2009 in games , collaboration tools |
This month we are happy to feature Innovation Games by Enthiosys, serious games that help companies understand their customers better. These games are a fun way to give customers a voice into the product development process. But don't let all the "fun" fool you: these are powerful tools with bottom line impact.
Innovation Games can help product teams to,
- Prioritize projects, features, markets
- Develop visual roadmaps and strategies
- Identify problems and opportunities
- Learn, grow, share.
In addition, sales teams, portfolio managers, development managers, and HR professionals use the games to solve complex problems.
They can be played with customers and other stakeholders, within or across organizational units and in single or multi-game formats.
As we've written previously, they can also be played internally to solve vexing problems and encourage empowered participation by employees.
The Games
These games can help teams break down the barriers to collaborate; they help create a comfortable environment to brainstorm and work together in a fun environment.
| 20/20 Vision | Rank a list of choices. |
| Buy a Feature | Prioritize features. |
| Give Them a Hot Tub | Generate your crazy ideas and let your customers determine just how crazy those ideas really are! |
| Me and My Shadow | Watch your customer use your product on their terms, not yours. |
| Product Box | Ask your customers to design a product box for your product. |
| Prune the Product Tree | Build a product according to your plans. |
| Remember the Future | Are you asking your customers the right question? |
| Show and Tell | Ask customers to tell you about the results that they can produce with your product. |
| Speed Boat | Identify what customers don’t like about your products or services. |
| Spider Web | Clarify the operating context for your products and services. |
| Start Your Day | Understand how and when your customer uses your product. |
| The Apprenctice | Understand your customers' needs so well that you can envision solutions to problems customers may not realize they have! |
These Games are designed to work together, depending on your role and ultimate goal,
| Product Managers / Product Owners | Unmet and/or idealized market needs | Product Box |
| Me and My Shadow | ||
| Buy a Feature | ||
| Give Them a Hot Tub | ||
| Remember the Future | ||
| Explore product functionality | Product Box | |
| 20/20 Vision | ||
| Buy a Feature | ||
| Speed Boat | ||
| Understand more detailed product usage | Spider Web | |
| Start Your Day | ||
| Show and Tell | ||
| The Apprentice | ||
| Shaping product futures | Prune the Product Tree | |
| 20/20 Vision | ||
| Buy a Feature | ||
| Remember the Future | ||
| Sales Professionals | Prioritizing accounts | 20/20 Vision |
| Improving sales processes | Speed Boat | |
| Sequencing the complex sale | Spider Web | |
| Development Managers | Improving development processes | Speed Boat |
About Enthyosis
Enthiosys helps software companies achieve business agility through agile product management processes and practices. Enthiosys is staffed by product management veterans and thought leaders in business agility. They work with clients on strategic initiatives, individual projects, customized training programs, and seasoned interim product management.
For further information, visit the Enthiosys site.
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